Sponsors + Exhibitors
“Working in printing and print buying for many years, I came to a direct marketing agency six years ago and have learned quite a lot working in Account Services. I lacked the time and resources to learn about many direct marketing subjects, terms, and current trends. Today's sessions have exceeded my expectations! I have learned a lot, and found each session and the subject matter expert leading the discussions to be very knowledgeable, and and covered very interesting and important issues.”
— Stephanie Bragg
Grizzard Communications Group, Inc.
Speakers » Janelle Johnson
Janelle Johnson is the Director of DemandGen Marketing for Act-On Software. She manages everything from email marketing, webinars and content creation to lead generation and lead nurturing. Janelle is a key player in the development of all processes for lead and pipeline cultivation and maturation, overseeing reporting and metrics for executive stakeholders, while maintaining a keen focus on increasing conversion rates. Prior to joining Act-On, she was at Cisco Systems as a Field Marketing Manager. Throughout her career, Janelle has specialized in driving tight alignment between sales and marketing.