Janelle Johnson is the Director of DemandGen Marketing for Act-On Software. She manages everything from email marketing, webinars and content creation to lead generation and lead nurturing. Janelle is a key player in the development of all processes for lead and pipeline cultivation and maturation, overseeing reporting and metrics for executive stakeholders, while maintaining a keen focus on increasing conversion rates. Prior to joining Act-On, she was at Cisco Systems as a Field Marketing Manager. Throughout her career, Janelle has specialized in driving tight alignment between sales and marketing.